Girls Aloud - Biology

This video is really good for my group to look at because it has some of the aspects we want to create in our music video.
We were looking at how they change their outfits through the song, because we want to do this in our video but with only one person not a whole group, because if we done it with a lot of people it would make it very challenging for us to do, so we have decided to still do it but on a smaller scale making it more possible for us to do.

Framing + Rule of thirds

One of the easiest ways to take a creative photograph is to compose your subject with a frame around it. A photographic frame is an object that that acts as a border or frame for your subject. The frame directs the viewer’s attention to a particular subject or point of interest within the photograph. Frames also create perspective and show depth.
Though this is also very important for films and television, all framing directs the viewer’s attention to the main subject of focus that you want, but you do not need to always go tightly into the frame. You can leave the subject framed but still leave other objects around the edges of the shot.
While most people naturally center an image, the rule of thirds uses a slightly different approach. When looking through your lense, imagine the frame divided into thirds both horizontally and vertically so that you have nine equal-sized parts. The rule of thirds states that the four points where the lines intersect are the strongest points in which to place the most important feature of your shot.
Professional photographers, graphic designers, and artists of all kinds use the “Rule of Thirds” principle to compose their photographs and art pieces. Applying the rule of thirds takes some practice and forethought, but creates magnificent photographs.

Story Board

These are the pictures of a storyboard so far, we have already chosen to change some of our ideas than what we originally thought about doing, for example we had thought about having every chorus in the same location but now we are thinking if we do that it might get too repetitive for the audience watching it so we want to try something a bit different, however what we have chosen to do is have the same location to open and close our video. Our idea is to go with a feminist idea, and how men view women, so we have been thinking about have a scene in a kitchen, which plays on the 'supposed' role of women in the home, also we have had ideas such as having pictures in the background of the suffragettes posters and then going into the next location by zooming into a close up of the poster in the background and then fade out. However we have had a slight problem, in the fact that when we came up with all our ideas it was summer, and so our fun upbeat happy song needs to have lots of bright colours, and people in costumes such as puffy dresses and flowery skirts, not big massive coats, gloves and scarfs, so at the moment we are in the process of thinking of a way to get around this slight problem.

MTV

The original purpose of MTV was to be "Music Television," playing music videos 24 hours a day, 7 days a week, guided by on-air personalities known as VJs, or video jockeys. The original taglines of the channel were "You'll never look at music the same way again," and "On cable. In stereo." Although the concept of playing music videos 24/7 has long been abandoned, MTV US still promotes and plays a limited selection of music videos on its TV channel and website.
Internationally, the station continues to support a broad selection of music including 4 channels in the UK that broadcast 23 hours of music video per day.
According to The Austin Chronicle, Jackson's video for the song "Billie Jean" was "the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place. After airing Jackson's music videos, MTV, then a struggling cable channel, became very popular. Jackson's videos were credited for this success and MTV's focus switched from rock to pop and R&B. This move helped other black artists such as Prince, Whitney Houston and Janet Jackson break into heavy rotation on the channel. Jonathan Cohen of Billboard magazine commented Janet Jackson's "accessible sound and spectacularly choreographed videos were irresistible to MTV, and helped the channel evolve from rock programming to a broader, beat-driven musical mix.
The first music video shown on MTV was "Video Killed the Radio Star" by The Buggles. The second video shown was Pat Benatar's "You Better Run." Sporadically, the screen would go black when an employee at MTV inserted a tape into a VCR. Video of the launch of MTV was uploaded onto YouTube in 2009, with the original commercials, and the "black screens" between videos. The "MTV lettering" differed on its first day, and included record label information like year and label name.
At one time, MTV had a profound impact on the music industry and popular culture. Slogans such as "I want my MTV" and "MTV is here" became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films, and books.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which, like the former MTV Tempo now known as TEMPO Networks, have gone independent. MTV's moral influence on young people, including issues related to censorship and social activism, has been a subject of debate for years. MTV's choice to focus on non-music programming has also been contested relentlessly since the 1990s, demonstrating the channel's previous impact on popular culture.

The colour box

This is the Colour Box created by Len Lye.
It was the first series of moving pictures put together and it was done by scratchings and prints, being put up by projection. It has then been put with music and was in theory the first kind of music video.
Lye continued to experiment with the possibilities of direct film-making to the end of his life. In various films he used a range of dyes, stencils, air-brushes, felt tip pens, stamps, combs and surgical instruments, to create images and textures on celluloid. In Color Cry, he employed the "photogram" method combined with various stencils and fabrics to create abstract patterns. It is a 16mm direct film featuring a searing soundtrack by the blues singer Sonny Terry.

Qualitative vs Quantitive

In my questionnaire I have chose to use both quantitative and qualitative questions because although most people wont want to spend ages answering questions in detail with opinions it does help us when we look back over what people have written to ensure that what they really like in a music video will be included in ours, and we wont be able to get detailed information from only asking quantitative questions.
I have however put a few quantitative questions in at the beginning on the age question for example because people may not like writing down their actual age so this way its not being to precise. I also feel that it wont scare people away from answering the questionnaire when they see loads of really long questions with massive spaces underneath each one all the way down, so this way it breaks it up slightly I think.

Audience Questionnaire

Name:

Male - Female

Age: 0-15 16-25 26-35 36+

What is your occupation:

What is your favourite music genre: Pop Rock Country Indie Dance R&B Contemporary

How do you access your music videos: Internet Television

Name two expectations you have of a 'Pop' music video?

What makes you watch a music video more than once?

Do you think it is important to have the artist in his/her music video?

What Costumes do you expect in a Pop music video?

What are your expectations of a music video from Lily Allen?

What is your favourite Lily Allen music video and why?

What do you want from my music video, Made up to fit the song 'Knock em out' By Lily Allen?

Our trip to the Richmix Theater

Hypodermic Syringe theory

The hypodermic syringe model is a theory of media effect on -

There have been a number of theories over the years about how exactly the media work on the mass audience. Perhaps the most simple to understand is the hypodermic syringe. This has been very popular down the years with many people who fear the effects of the media.

According to the theory the media is like a syringe which injects ideas, attitudes and beliefs into the audience who as a powerless mass have little choice but to be influenced- in other words, you watch something violent, you may go and do something violent, you see a woman washing up on T.V. and you will want to do the same yourself if you are a woman and if you are a man you will expect women to do the washing up for you.

This theory has been particularly popular when people have been considering violence in films. There have been films such as Straw Dogs and The Evil Dead which have been banned partly because of a belief that they might encourage people to copy the crimes within them but on the other hand no-one has ever really claimed that every-one will be affected by these texts in the same way. Many people have therefore seen the theory as simplistic because it doesn't take any account of people's individuality and yet it is still very popular in society particularly for politicians looking for reasons why society has become more violent which can't be blamed on them. A good example of this is Dumblane- there has never been a real suggestion that Thomas Hamilton watched a lot of violent films but a kind of woolly thinking has allowed newspapers and MPs to link his dreadful crime to video violence.

Another interesting example of the theory in action is the serial killer Jeffrey Dahmer. Before every one of his murders, he watched a clip from his favourite film in order to get himself excited. This is the kind of fact that might seem toi prove the hypodermic syringe theory but the film was Star Wars and no-one has ever suggested that that should be banned- clearly the film meant very different things to him to what it means for us.

Band Brand

We have decided to call our band The Coraileines.
We came up with this idea through an elimation process, at first we were thinking of names such as petit pois, which means small dots in frence.
We wanted to go with somthing french because we thought that the ideas we were having sounded more feminie in french, and this was one of the words we used to describe our band in our wordle.
The colour coral we thought has really feminine connotations to it, because its like pink and you associate pink with girls, also we have thought about using coral coloured lipsticks in our video.
When thinking about what name to give our band we began thinking about other girl groups and the names of their groups and the images they wanted to portray.
For example the spice girls, where each girl had a different representation of them selves, but this is what spices are ... all different.
Then you have automic kitten, three girls who released soft pop music, all very sweet and feminie.
And one of the more recent scucessful girl groups are The Saturdays, who again portray a very girly and cute sort of attitude, and their music is very fun and lively.

Alot of girl groups band names we have looked at start with the word The ... and then followed by somthing else, this I believe creates equalitity within the group rather than having a name that is for example Someone and the somethings.
We didnt want one main person in our group to stand out which is why we went with The Coraileines, it puts our group as one unit