Question two

2) How effective is the combination of your main product and auxiliary tasks?

Question 2

Question one:

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

We adopted many aspect of real media ranging from music videos to advertisements. Our video consists of shot angles, themes and techniques from different real media products, that we adapted to suit our music video, however some features are very similar and almost inter textual.


We have used a similar image to this one from Pink's video to 'Raise your glass' that represents WW1 pro women propaganda, we have used this to show a strong power characteristic in women in today's society. We discovered Pink's video after we had already used this image in our video and therefore we were able to further developour initial idea by using a poster in the background to reinforce the image that we were trying to create. Pink's image and message she portrays to the audience is similar to that of our character Bailey, which is the empowerment of women.




We decided to develop our idea's by juxtapose the image's we have created in our video by creating a contrasting message in our video. We used camera angle's to represent objectifying women, we used a tilt shot from her legs to her face. We developed this idea after watching the video to 'Frim Fram Sauce' by The Nat King Cole Trio. This is to mock men objectifying women where as in the 'Frim Fram Sauce' video there the tilt shot has no relevance to the song other than just having the image of a woman's body in it.




We used a humorous element through out our video by developing ideas we have seen in videos such as 'We 'no speak Americano'. we have used an idea from the this music video to create the ending of our music video we decided to end it with the female protagonist chasing the male with a shoe. We edited in an old movie style effect (spehia with vertical scratches and dots). The 'We 'no speak Americano' music video also shows the convetional chasing of another character portrayed in old comedies. We thought this was effective in our video.





However we have also challenged the conventions of a pop music video by our video being simple in comparison to most music video's which are bright, colourful and extravagant in their locations, props and use of costume and make up, we used realistic locations, props and costumes to relate more with our target audience. We also challenged by not including a dance routine where as most music video's have backing dancers and full routines.

First draft of magazine advert

This is what I had initially started doing. I created my magazine advertisement using the software of photo shop, and also paint. I decided to use an image that I had taken from our music video because I thought that the image really representedhow are artist could be realtable to her audience through creating a realistic image of her, I didn't want to use an image that looked too flashy, but I did want my artist to be in the advertisement. Having the artist in the advertisement of an album is something typical to do within a pop genre because they like to show off the image of the artist.
I got the idea of how to lay out my own advertisement by looking at other artists magazine advertisements, I had chosen the colours by looking at my digi pack, I wanted to use the same colour tones so as my artist was more easily recognisable to her audience through using the same colours to represent her through promotional aspects.

Music Magazines

Conventions of a promotional advert

some of The typical conventions that you would see on a magazine advert are for an album would be the following:

- Ratings / opinions / reviews
- The band name
- Tour date details
- Album artwork
- Website details
- I-tunes/ play.com etc Adverts
- Singles (taken from)
- Album Name
- Record Label
- Nominations and awards


This is an example of an advert in Q magazine for Marina and the diamonds, it has most of the conventions I have previously mentioned such as the band name, featuring songs, album name, review quotes/opinions, album artwork, and the website for the band.

Questions on my digi pack

I have posted this small questionnaire on facebook for a few people to answer, which will hopefully provide me with some useful feedback.
I have asked the following questions.

1: does it fit with a pop genre?
2:do you think the album name and artist name are well suited to a pop genre?
3:is there a good enough use of colour?
4:do you think the track list suits the album?
5:are there any improvements you could think of that would make it even better suited to the artist I have created and the pop music genre?

Album and song advertising

looking through popular music distribution sights such as amazon.co.uk and HMV, has made me realise all the diverse ways songs and albums are advertised and sold to audiences. Advertising through as many ways as possible are important to sell songs, albums are advertised though all types of media, such as tv, internet, and magazines. I have particularly been looking at a music related website and magazine top of the pops, and also itunes which is an international music download site that is constantly updating on music events and chart news, seeing that a song is number one in the charts may encourage people to buy it, so it is a really important part of the advertising, where as the top of the pops web page is telling audiences about the artists as well as their music which again helps with advertising because it gets people feeling more involved with what their favourite artist is doing.