Roland Barthes

Barthes's analysis is influenced by the structuralist linguistics of Ferdinand de Saussure; both Barthes and Saussure aim to explore and demystify the link between a sign and its meaning. But, Barthes moves beyond structuralism in that he criticises the propensity of narratology to establish the overall system out of which all individual narratives are created, which makes the text lose its specificity différance. Barthes uses five specific "codes" that thematically, semiotically, and otherwise make a literary text reflect structures that are interwoven, but not in a definite way that closes the meaning of the text. Therefore, Barthes insists on the (different degrees of) plurality of a text - a plurality that should not be reduced by any privileged interpretation. Barthes also flags the way in which the reader is an active producer of interpretations of the text, rather than a passive consumer.
Barthes defines five codes that define a network (or a topos) that form a space of meaning that the text runs through. But, these codes and their mutual relations are not clear structures, because it would close the multivariance of the text. Thus, Barthes defines the code in a vague way: Each of the units of the text marks a virtual digression toward a catalogue of other units. Each code also appears as voices that altogether weave the text, though each of them for a while may dominate the text.
Two of the codes are sequential and structure the text in an irreversible way The hermeneutic code denotes an enigma that moves the narrative forward; it sets up delays and obstacles that maintain suspense. The proairetic (ACT) code organises (small) intertwined sequences of behaviors. Each such sequence has its own regularity that does not follow the logic of the narrative (though it is used in it).
The rest of the codes are reversible. The two of them structure the text: The semic code (SEM) designates a special kind of signifiers (e.g. person, a place, an object) to which adhere unstable meanings and that enable the development of a theme through the story.The symbolic code (SYM) are meanings that are constitutive (stemming from the fields of rhetoric, sexuality, or economy), but cannot be represented in the text, except in metonymies, which renders the text open to different interpretations.
The last code refers to meanings that are external to the text: The cultural code is the references to science or wisdom (sagesse).
Barthes does not provide an overall structure for how the codes are integrated because he wants to preserve the plurality (multivalence) of the text. Since reading is plural, a different reader might invoke the codes differently and combine them differently ending up with a different understanding. Moreover, whereas the classical text tends to enforce a particular model of integrating the codes, the modern plural text does not.

Album cover research

I have been looking at album covers for the genre of music which our song is in, which is pop.
So far what I have noticed is the use of bright colours, to make the picture look feminine, the clothes that the artist or artists are in always seem to be dresses or skirts, which just add to the fun, sassy, cute and feminine vibe to the single or album cover.
the aim is to make the artist or group look attractive and use the 'gaze' to make people want to buy the single, lets be honest being pretty, feminine and cute sells,you want to make the use of having a pretty artist.
After looking at other pop artists single covers I have decided that I definitely want to include our artist in my album cover, and have her in a bright coloured dress with bright lipstick and have the photo as either a close up or long shot, if I decide to have a long shot I would want something fun in the background to fit with the song, so maybe having a bouncy castle in the background would be a good idea.

Our Idea!

I've just watched pinks new music video for Raise your glass, and amazingly she has some of the ideas in hers that we have in ours, the whole idea of the WW1 we can do it posters she has Incorporated into her video, with the wearing the head scarf and the flexing of one arm is exactly what we have just filmed in our first filming session, because we are using these posters as the anti feminist iconography in our music video.
Pink as an artist is also someone who is portraying what we are trying to get our performer in our music video to be like, not taking any messing around from anyone and a strong personality, coming across quirky and confident.

Ode to the great art of advertising!

You watch these highly elaborate music videos and can imagine the thousands of pounds that get spent on them! And what better way than through the support of advertising?
In this lady gaga video I have seen eight different brands that this music video has provided advertising for (so this is why the video is so good) once vocal artists have become successful company's will pay more for the artist to advertise for them in their music videos, and there for the singer will become better promoted, having better promotional videos.
I think from the non existant budget that we have, we will be able to produce a good video, having the ability to make an audience watch it more than once.

Somthing we just stuck together!

So the other day our group went out to do some practice filming just to get some shots done and to try out our ideas with the song we have chosen.
After getting it back, and uploading the shots we realised the extent of how many shot types we are actually going to need to make our video really good, and also how we couldn't really make much up from what we got, however we managed to do a few little bits, and this is what we done, the first short video we put together was a few shots to our song, and the second is just a bit of a trial of our editing skills with what we filmed and a different song:

Feminism

Our music video is going to go against all the typical feminist views of women because we think it fits well with our song, our song is about men constantly chatting up girls, and how they are fed up with it.
This is like taking an action against the feminine view men have of women and seeing them as an object of lust and attraction.
We want to make sure the actress we have in our video comes across as quirky and fun, and kind of taking the mick out of a mans view on women in today's society, so for example we were thinking of having one of our locations in a kitchen which is supposedly seen as a woman's place in a house, however we wont have our actress cooking she will be doing something like watching her boyfriend cook or clean.

Idea Change

So originally our group though it was a good idea to present our music video with a band, however after thinking about it A LOT!! we Have decided that it would be best to present it as a soloist, we have decided this because our song is performed by Lily Allen who is a soloist, and it would make more sense to fit the type of audience that would want to watch our music video.
Also it would be more practical for us to get one person performing in the video, it hasn't had a big impact on all our ideas, everything we planned to do will still be the same except with one person doing it all and not swapping between people in different verses.
We think that a soloist instead of a group works better with our song, and is more practical for our ideas, and works perfectly because we will not need to change any of our story board ideas.

Girls Aloud - Biology

This video is really good for my group to look at because it has some of the aspects we want to create in our music video.
We were looking at how they change their outfits through the song, because we want to do this in our video but with only one person not a whole group, because if we done it with a lot of people it would make it very challenging for us to do, so we have decided to still do it but on a smaller scale making it more possible for us to do.

Framing + Rule of thirds

One of the easiest ways to take a creative photograph is to compose your subject with a frame around it. A photographic frame is an object that that acts as a border or frame for your subject. The frame directs the viewer’s attention to a particular subject or point of interest within the photograph. Frames also create perspective and show depth.
Though this is also very important for films and television, all framing directs the viewer’s attention to the main subject of focus that you want, but you do not need to always go tightly into the frame. You can leave the subject framed but still leave other objects around the edges of the shot.
While most people naturally center an image, the rule of thirds uses a slightly different approach. When looking through your lense, imagine the frame divided into thirds both horizontally and vertically so that you have nine equal-sized parts. The rule of thirds states that the four points where the lines intersect are the strongest points in which to place the most important feature of your shot.
Professional photographers, graphic designers, and artists of all kinds use the “Rule of Thirds” principle to compose their photographs and art pieces. Applying the rule of thirds takes some practice and forethought, but creates magnificent photographs.

Story Board

These are the pictures of a storyboard so far, we have already chosen to change some of our ideas than what we originally thought about doing, for example we had thought about having every chorus in the same location but now we are thinking if we do that it might get too repetitive for the audience watching it so we want to try something a bit different, however what we have chosen to do is have the same location to open and close our video. Our idea is to go with a feminist idea, and how men view women, so we have been thinking about have a scene in a kitchen, which plays on the 'supposed' role of women in the home, also we have had ideas such as having pictures in the background of the suffragettes posters and then going into the next location by zooming into a close up of the poster in the background and then fade out. However we have had a slight problem, in the fact that when we came up with all our ideas it was summer, and so our fun upbeat happy song needs to have lots of bright colours, and people in costumes such as puffy dresses and flowery skirts, not big massive coats, gloves and scarfs, so at the moment we are in the process of thinking of a way to get around this slight problem.

MTV

The original purpose of MTV was to be "Music Television," playing music videos 24 hours a day, 7 days a week, guided by on-air personalities known as VJs, or video jockeys. The original taglines of the channel were "You'll never look at music the same way again," and "On cable. In stereo." Although the concept of playing music videos 24/7 has long been abandoned, MTV US still promotes and plays a limited selection of music videos on its TV channel and website.
Internationally, the station continues to support a broad selection of music including 4 channels in the UK that broadcast 23 hours of music video per day.
According to The Austin Chronicle, Jackson's video for the song "Billie Jean" was "the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place. After airing Jackson's music videos, MTV, then a struggling cable channel, became very popular. Jackson's videos were credited for this success and MTV's focus switched from rock to pop and R&B. This move helped other black artists such as Prince, Whitney Houston and Janet Jackson break into heavy rotation on the channel. Jonathan Cohen of Billboard magazine commented Janet Jackson's "accessible sound and spectacularly choreographed videos were irresistible to MTV, and helped the channel evolve from rock programming to a broader, beat-driven musical mix.
The first music video shown on MTV was "Video Killed the Radio Star" by The Buggles. The second video shown was Pat Benatar's "You Better Run." Sporadically, the screen would go black when an employee at MTV inserted a tape into a VCR. Video of the launch of MTV was uploaded onto YouTube in 2009, with the original commercials, and the "black screens" between videos. The "MTV lettering" differed on its first day, and included record label information like year and label name.
At one time, MTV had a profound impact on the music industry and popular culture. Slogans such as "I want my MTV" and "MTV is here" became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films, and books.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which, like the former MTV Tempo now known as TEMPO Networks, have gone independent. MTV's moral influence on young people, including issues related to censorship and social activism, has been a subject of debate for years. MTV's choice to focus on non-music programming has also been contested relentlessly since the 1990s, demonstrating the channel's previous impact on popular culture.

The colour box

This is the Colour Box created by Len Lye.
It was the first series of moving pictures put together and it was done by scratchings and prints, being put up by projection. It has then been put with music and was in theory the first kind of music video.
Lye continued to experiment with the possibilities of direct film-making to the end of his life. In various films he used a range of dyes, stencils, air-brushes, felt tip pens, stamps, combs and surgical instruments, to create images and textures on celluloid. In Color Cry, he employed the "photogram" method combined with various stencils and fabrics to create abstract patterns. It is a 16mm direct film featuring a searing soundtrack by the blues singer Sonny Terry.

Qualitative vs Quantitive

In my questionnaire I have chose to use both quantitative and qualitative questions because although most people wont want to spend ages answering questions in detail with opinions it does help us when we look back over what people have written to ensure that what they really like in a music video will be included in ours, and we wont be able to get detailed information from only asking quantitative questions.
I have however put a few quantitative questions in at the beginning on the age question for example because people may not like writing down their actual age so this way its not being to precise. I also feel that it wont scare people away from answering the questionnaire when they see loads of really long questions with massive spaces underneath each one all the way down, so this way it breaks it up slightly I think.

Audience Questionnaire

Name:

Male - Female

Age: 0-15 16-25 26-35 36+

What is your occupation:

What is your favourite music genre: Pop Rock Country Indie Dance R&B Contemporary

How do you access your music videos: Internet Television

Name two expectations you have of a 'Pop' music video?

What makes you watch a music video more than once?

Do you think it is important to have the artist in his/her music video?

What Costumes do you expect in a Pop music video?

What are your expectations of a music video from Lily Allen?

What is your favourite Lily Allen music video and why?

What do you want from my music video, Made up to fit the song 'Knock em out' By Lily Allen?

Our trip to the Richmix Theater

Hypodermic Syringe theory

The hypodermic syringe model is a theory of media effect on -

There have been a number of theories over the years about how exactly the media work on the mass audience. Perhaps the most simple to understand is the hypodermic syringe. This has been very popular down the years with many people who fear the effects of the media.

According to the theory the media is like a syringe which injects ideas, attitudes and beliefs into the audience who as a powerless mass have little choice but to be influenced- in other words, you watch something violent, you may go and do something violent, you see a woman washing up on T.V. and you will want to do the same yourself if you are a woman and if you are a man you will expect women to do the washing up for you.

This theory has been particularly popular when people have been considering violence in films. There have been films such as Straw Dogs and The Evil Dead which have been banned partly because of a belief that they might encourage people to copy the crimes within them but on the other hand no-one has ever really claimed that every-one will be affected by these texts in the same way. Many people have therefore seen the theory as simplistic because it doesn't take any account of people's individuality and yet it is still very popular in society particularly for politicians looking for reasons why society has become more violent which can't be blamed on them. A good example of this is Dumblane- there has never been a real suggestion that Thomas Hamilton watched a lot of violent films but a kind of woolly thinking has allowed newspapers and MPs to link his dreadful crime to video violence.

Another interesting example of the theory in action is the serial killer Jeffrey Dahmer. Before every one of his murders, he watched a clip from his favourite film in order to get himself excited. This is the kind of fact that might seem toi prove the hypodermic syringe theory but the film was Star Wars and no-one has ever suggested that that should be banned- clearly the film meant very different things to him to what it means for us.

Band Brand

We have decided to call our band The Coraileines.
We came up with this idea through an elimation process, at first we were thinking of names such as petit pois, which means small dots in frence.
We wanted to go with somthing french because we thought that the ideas we were having sounded more feminie in french, and this was one of the words we used to describe our band in our wordle.
The colour coral we thought has really feminine connotations to it, because its like pink and you associate pink with girls, also we have thought about using coral coloured lipsticks in our video.
When thinking about what name to give our band we began thinking about other girl groups and the names of their groups and the images they wanted to portray.
For example the spice girls, where each girl had a different representation of them selves, but this is what spices are ... all different.
Then you have automic kitten, three girls who released soft pop music, all very sweet and feminie.
And one of the more recent scucessful girl groups are The Saturdays, who again portray a very girly and cute sort of attitude, and their music is very fun and lively.

Alot of girl groups band names we have looked at start with the word The ... and then followed by somthing else, this I believe creates equalitity within the group rather than having a name that is for example Someone and the somethings.
We didnt want one main person in our group to stand out which is why we went with The Coraileines, it puts our group as one unit

Video of our treatment

What is a treatment?

What is it?
Treatments are widely used within the motion picture industry as selling documents, whereas outlines are generally produced as part of the development process.

Screenwriters/producers may use a treatment to initially pitch an idea, but may also use a treatment to sell a concept they are pitching without a completed/final idea.

What will I need to include in my treatment?

• Background on song
• What is the basic narrative or concept of your video? Are you creating a performance, narrative or concept and why? Link this to your lyrics
• What ‘feel’ do you want to provide for your audience?
• How will you achieve this?
• What are the codes and conventions of your genre?
• In what ways are you conforming to or subverting them?
• What themes do you have running through your video?
• How will you use costume and make up to convey your messages?
• Where is your location and why?
• Have you obtained the band’s permission?

Song video analysis of lighting

I really like the colour use in this video, it relates to the mood of the song and the mood portrayed by the lyrics, but also how the colours of the costume and lighting link the different scenes in the video, it creates a good mise en scene because it all coordinates well and isn't all miss match with colour, making the audience feel confused, instead it combines with the music to create a calm feel to the video, I think its clever how the colours that the artists are wearing in this video link, it shows them to be on the same level in some way.
I really want our group to be able to create something like this in our video with our mise en scene, but instead of using different coloured lighting because we doubt this would be do able for us though it would be great to include, however what we will do is make sure that our use of colour in make up and costume can link each of our scenes together in some way and also create the emotions of which we would like our audience to feel when watching our video.

Permission Email

Untitled 1

We have sent this email to the producers of Lily Allen's album alright still which has the song 'Knock em out' on it, this is the song we have chosen to use so we have emailed the producers just to inform them of what we are doing and to inform them that there will be no copyright issues at all and we are only using it for educational purposes. I have sent this a week ago and still have not received a reply from them, so as we have not heard back from them saying we can not use the song we have taken the no reply as it being okay.
So now we need to begin advancing on our ideas for our video and band names so we are ready to begin filming as soon as we can.

Advert example

This video really relates to the ideas we have been having for our video, the jumpy changing shots, different people in different outfits is exactly what we want to do, though we have taken this from a different media source because it is an advert not a music video. This also done on quite a fast pase editing which is again what would fit with our music video being very upbeat and happy.

Wordle

This is our wordle we have created, we decided on these words to describe our band and song choice because it is a pop song and pop music is very fun and happy, but also this song we have chosen really brings out a feminist view through the song, making men sound desperate and annoying, which is shown through the lyrics talking about not being able to get away from the annoyance of having men come up to women all the time when they are out for example 'Can't knock em out, can't walk away,
Try desperately to think of the politest way to say,
Just get out my face, just leave me alone' and these lyrics come from the chorus of the song which implies the main view of men being annoying towards women.
Our group is wanting our song to portray a quite girlie and cheeky feel to it as well, which will be shown through the make up and costume being very bright and glittery.

Our spider diagram

All of the things we have written down on our spider diagram are all of the ideas we have had so far to do with our song, and what we want to include in our video.
We discussed all of these ideas in our first group meeting.
We talked about location ideas, for example we are thinking about having one scene in a bedroom and having one of us jumping around on the bed, again this enforces the girlie, sassy attitude we want our video to have, also because the bedroom will be pink and white which are girlie colours, and then we need to think about the costume we would use in this scene.
We have also thought that instead of using our original idea of having one main girl character, we would use all four of us in our video because it makes more sense to our song we associate this with one part on the song lyrics in particular 'Alright so this is a song about anyone, it could be anyone' it would be more fitting to have four girls in it and at the end them meeting up to show they are friends and all together on their opinions of men shown through in the lyrics in the song.

Lilly Allen Knock 'em out lyrics

"Knock 'Em Out"

Alright so this is a song about anyone, it could be anyone.
You're just doing your own thing and some one comes out the blue,
They're like,
"Alright"
What ya saying,
"Yeah can I take your digits?"
And you're like, "no not in a million years, you're nasty
please leave me alone."

Cut to the pub on our last night out,
Man at the bar cos it was his shout,
Clocks this bird and she looks OK,
Caught him looking and she walks his way,
"Alright darling, you gonna buy us a drink then?"
"Err no, but I was thinking of buying one for your friend..."

She's got no taste hand on his waist, tries to pull away but her lips on his face,
"If you insist I'll have a white wine spritzer"
"Sorry love, but you ain't a pretty picture."

[Chorus]
Can't knock em out, can't walk away,
Try desperately to think of the politest way to say,
Just get out my face, just leave me alone,
And no you can't have my number,
"Why?"
Because I've lost my phone.

Oh yeah, actually yeah I'm pregnant, having a baby in like 6 months so no, yeah, yeah...

"I recognize this guy's way of thinking..."
As he comes over her face starts sinking,
She's like,
"Oh here we go.."
It's a routine check that she already knows, she's thinking: "They're all the same."

"Yeah you alright baby? You look alright still, yeah what's your name?"
She looks in her bag, takes out a fag, tries to get away from the guy on a blag, can't find a light,
"Here use mine"
"You see the thing is I just don't have the time."

[Chorus]

Go away now, let me go,
Are you stupid? Or just a little slow?
Go away now I've made myself clear,
Nah it's not gonna happen,
Not in a a million years,"Knock 'Em Out"

Alright so this is a song about anyone, it could be anyone.
You're just doing your own thing and some one comes out the blue,
They're like,
"Alright"
What ya saying,
"Yeah can I take your digits?"
And you're like, "no not in a million years, you're nasty
please leave me alone."

Cut to the pub on our last night out,
Man at the bar cos it was his shout,
Clocks this bird and she looks OK,
Caught him looking and she walks his way,
"Alright darling, you gonna buy us a drink then?"
"Err no, but I was thinking of buying one for your friend..."

She's got no taste hand on his waist, tries to pull away but her lips on his face,
"If you insist I'll have a white wine spritzer"
"Sorry love, but you ain't a pretty picture."

[Chorus]
Can't knock em out, can't walk away,
Try desperately to think of the politest way to say,
Just get out my face, just leave me alone,
And no you can't have my number,
"Why?"
Because I've lost my phone.

Oh yeah, actually yeah I'm pregnant, having a baby in like 6 months so no, yeah, yeah...

"I recognize this guy's way of thinking..."
As he comes over her face starts sinking,
She's like,
"Oh here we go.."
It's a routine check that she already knows, she's thinking: "They're all the same."

"Yeah you alright baby? You look alright still, yeah what's your name?"
She looks in her bag, takes out a fag, tries to get away from the guy on a blag, can't find a light,
"Here use mine"
"You see the thing is I just don't have the time."

[Chorus]

Go away now, let me go,
Are you stupid? Or just a little slow?
Go away now I've made myself clear,
Nah it's not gonna happen,
Not in a a million years,

[Chorus x2]

Nah I've gotta go cos my house is on fire,
I've got herpes, err no I've got syphilis...
AIDS, AIDS, I've got AIDS!

Our Final Song choice

This is our final song choice, its called Knock em out and it's by Lily Allen. We have chosen to do this song because it's fun and upbeat and we didn't want to do anything too serious, this is a song we can have real fun making a video too, we have already been discussing ideas in our group, of things we are going to include in our video. This song also doesn't have a video too it. which means we really have a chance to be creative with it, however we think we should kind of keep in theme with how Lily Allen does most of her video, that we have seen already, though again it doesn't appear like she take them too seriously and like hes having fun, which is exactly what we want to do for our one.

Meeting Log

Meeting Log

This is our groups meeting log, so far we have met up to discuss our band name and also to write up our spider diagram and to talk about locations we could use in our video and costume ideas.
We are trying to meet up once a week outside of lesson time to keep up to date with what we are wanting to do, for example if we begin to discuss locations of where we want to film some of our video now it means that when we get the cameras before Christmas we can go out straight away and know exactly what we want to do, and not be messing about.
Also writing all our ideas down on a spider diagram means that because we have had loads of ideas for our video quite early on we dont need to worry about forgetting the ideas we have had now.

Bands I would like to make a music video for

The original ideas from our group was wanting a make a music video for one of the following people/groups.

Katy Perry - Peacock
Lady Gaga - Eh eh, Alejandro
Kesha - Disgusting, get in line, your love is my drug
Lilly Allen - The littlest things, 22, Not fair
The Kooks - Always where i need to be, Sway, She moves in her own way
Pixie Lott - without you

However after we have thought about our choices in more detail, we thought it would be best if we used a song that didn't already have a video, so we wouldn't be tempted to do something similar to the original.
We have decided to do a Lilly Allen song called Knock em out. It's fun and bubbly and doesn't have a video, although Lilly Allen is a well known artist we think that recreating a fun, lively video like she does will be something good to do, and the audience wont be shocked at how far we have taken the video from the artist original music video style because we wont take it very far from what is normaly expected from Lilly Allen's type of music videos.

Mood Board

Mood Board
Our groups music genre is pop. When I think about pop music, I think of bright colours, crazy outfits and really Bright colours, the new phrase people use today is the term 'pop culture' because so many people relate it into their life, weather its with their fashion, hairstyle, or music likes and dislikes. Pop relates with happy fun exciting and playful music, which is what we are going to try and collaborate into our work. Pop is usually music that talk about love, relationships, dance, holidays and all the things that seem to make people happy, there is never any pop associated with loss, death or violence. the music it's self usually contains strong base, and instruments such as electronically edited sounds, drums, acoustic guitar sometimes keyboard and also piano.
I found my images from google search engine, by searching different things such as, pop, bright colours, pop music, and girly.

My Analysis

My video analysis

1. what do you like about the mise en scene?
I love the colour use in this video, there are only three colours used, black white and red. The black and white are used together which are contrasting colours, and could represent different things, such as black normally represents things such as evil, dark and horrid but white would represent good, pure or inocent.
But the red and black is also shown togeher and these colours together represent danger which is contrasting with the song lyrics which is talking about love and relationships, however the red by itself could be representing this.

2.Is it narrative or performace music video?
Its a performance because the artist is performing in the video, and there is no story to it, it's just dancing.

3.What is the main thing you like about the video?
I love thechoreography in the video, the danceing is made up of very bold but elegant movements.

Kesha Tik Tok

I like this video because it's really fun, and great to dance along to, which is typically related to pop and pop videos, lots of colour, and that kind of messy/fun look. I also like how the video is acting out the words in the song sometimes, this video is performance and narrative because although the actual singer is acting in the video, she is acting and putting on a show but also miming along to the words at the same time.

Kesha

Kesha Rose Sebert (born 1/3/1987) is better known by her first name, she is a singer songwriter. New to the scene of pop, but already very influential to music, in 2009 she released her debute single 'Tik Tok' which reached number one in eleven countries.
At the age of eithteen she was signed to her first record lable, she has been an active musician since 2005 but most of her work has included writing songs for other artists and singing background vocals, her big break was when she sung with Flo Rider in 'Right Round' she was then moved to RAC Records.
Her debute album 'Animal' was released early this year.

Kesha:Disgusting

A song evaluation

Lady Gaga: Eh Eh (nothing else i can say)


I like this song but the only problem is that it already has a song video to go with it, however this is not one of her popular song videos so not many people may have seen it, which would be good for us if we decide to make our own video to it because there wouldn't be a really high standard level to compete with.
Though i do think this video is really good, i love the use of bright colours to make it seem 60's, this is reinforced by the costumes and props, there is a lot of floral material in this video which we associate with the 60's and 'flower power'. This video is supposed to be set in Italy, which is represented by them being in a pizza bar, a traditional Italy related dish.
All the use of symbolism makes me realise that when we eventually make our video, it might be better for us to use props and costume and location that contains symbolism of the image we are trying to create.

Songs we are interested in

Kesha: Disgusting




Lilly Allen: Not Fair

Lady Gaga

This is the woman I view to be the most influential woman of pop culture, her extreme videos have continuously caught the media's attention.
The outfits that also apparently are made to suit her personality are very 'out there'. At the MTV music video awards last year she stunned people in her five outrageous outfits, as well as this she came out with an amazing yet very dramatic performance of her hit single paparazzi, but what is lady gaga if not dramatic? Her performance included suspending her self above the stage dripping fake blood everywhere, I admire her since there is no other singer/performer out there right now who would ever do something as crazy as this, but this is what has gained her tens of thousands of fans all over the world.
Lady Gaga was born as Stefani Joanne Angelina Germanotta on March 28, 1986.
She is signed with Streamline Records, an imprint of Interscope Records. During her early time at Interscope, she worked as a songwriter for fellow label artists and captured the attention of Akon, who recognized her vocal abilities, and got her signed to his own label, Kon Live Distribution.
Her debut album was called 'The Fame' it reached number one in the UK, Canada, Austria, Germany and Ireland, and reached the top-ten in numerous countries worldwide. Her first two singles were 'Just dance' and 'Poker Face' which both became international hits. Shes says she is inspired by glam rock artists such as David Bowie and Queen as well as pop musicians such as Madonna and Michael Jackson.
Her Latest song is called Alejandro, I love this song it has such good lyrics, however when i heard it i though of romance and Italy, a nice summery video, Which of course was not the case for Lady Gaga, it is the complete opposite to how you would think of it, she has captured a very controversial image to what you expect from the lyrics and the video is shown as dark and tormented, but surprisingly it works very well.

Music and Artist's

Our group has narrowed our choices down to four artist, who's music we like and think we could create our own video to.
We thought it was a good idea to choose a song that doesn't already have a music video too it, since we are looking at quite well known artists we didn't think we could create a video to compare to what they have already done, but using work that they haven't created a video to could be useful to us, however there are a couple of songs in our choices that do have videos, but we felt that they looked like it would be achievable for us to come up with a more creative idea.
These are some of the songs and artists we have looked at so far.

Kesha
. Get in line
. Disgusting
. your love is my drug

Pixie Lott
. Without you

Lady Gaga
. Eh Eh (nothing else i can say)
. Alejandro

Lilly Allen
. The littlest things
. 22
. Not fair

The Kooks
. Always where i need to be
. Sway
. She moves in her own way