What is a treatment?

What is it?
Treatments are widely used within the motion picture industry as selling documents, whereas outlines are generally produced as part of the development process.

Screenwriters/producers may use a treatment to initially pitch an idea, but may also use a treatment to sell a concept they are pitching without a completed/final idea.

What will I need to include in my treatment?

• Background on song
• What is the basic narrative or concept of your video? Are you creating a performance, narrative or concept and why? Link this to your lyrics
• What ‘feel’ do you want to provide for your audience?
• How will you achieve this?
• What are the codes and conventions of your genre?
• In what ways are you conforming to or subverting them?
• What themes do you have running through your video?
• How will you use costume and make up to convey your messages?
• Where is your location and why?
• Have you obtained the band’s permission?