Video of our treatment

What is a treatment?

What is it?
Treatments are widely used within the motion picture industry as selling documents, whereas outlines are generally produced as part of the development process.

Screenwriters/producers may use a treatment to initially pitch an idea, but may also use a treatment to sell a concept they are pitching without a completed/final idea.

What will I need to include in my treatment?

• Background on song
• What is the basic narrative or concept of your video? Are you creating a performance, narrative or concept and why? Link this to your lyrics
• What ‘feel’ do you want to provide for your audience?
• How will you achieve this?
• What are the codes and conventions of your genre?
• In what ways are you conforming to or subverting them?
• What themes do you have running through your video?
• How will you use costume and make up to convey your messages?
• Where is your location and why?
• Have you obtained the band’s permission?

Song video analysis of lighting

I really like the colour use in this video, it relates to the mood of the song and the mood portrayed by the lyrics, but also how the colours of the costume and lighting link the different scenes in the video, it creates a good mise en scene because it all coordinates well and isn't all miss match with colour, making the audience feel confused, instead it combines with the music to create a calm feel to the video, I think its clever how the colours that the artists are wearing in this video link, it shows them to be on the same level in some way.
I really want our group to be able to create something like this in our video with our mise en scene, but instead of using different coloured lighting because we doubt this would be do able for us though it would be great to include, however what we will do is make sure that our use of colour in make up and costume can link each of our scenes together in some way and also create the emotions of which we would like our audience to feel when watching our video.

Permission Email

Untitled 1

We have sent this email to the producers of Lily Allen's album alright still which has the song 'Knock em out' on it, this is the song we have chosen to use so we have emailed the producers just to inform them of what we are doing and to inform them that there will be no copyright issues at all and we are only using it for educational purposes. I have sent this a week ago and still have not received a reply from them, so as we have not heard back from them saying we can not use the song we have taken the no reply as it being okay.
So now we need to begin advancing on our ideas for our video and band names so we are ready to begin filming as soon as we can.

Advert example

This video really relates to the ideas we have been having for our video, the jumpy changing shots, different people in different outfits is exactly what we want to do, though we have taken this from a different media source because it is an advert not a music video. This also done on quite a fast pase editing which is again what would fit with our music video being very upbeat and happy.

Wordle

This is our wordle we have created, we decided on these words to describe our band and song choice because it is a pop song and pop music is very fun and happy, but also this song we have chosen really brings out a feminist view through the song, making men sound desperate and annoying, which is shown through the lyrics talking about not being able to get away from the annoyance of having men come up to women all the time when they are out for example 'Can't knock em out, can't walk away,
Try desperately to think of the politest way to say,
Just get out my face, just leave me alone' and these lyrics come from the chorus of the song which implies the main view of men being annoying towards women.
Our group is wanting our song to portray a quite girlie and cheeky feel to it as well, which will be shown through the make up and costume being very bright and glittery.